Market and Customers - Apple Essay Example | Topics and Well Written Essays - 2250 words

Market and Customers - Apple - Essay Example Apple therefore has appropriate products for different market segments and is target yet other unique market segments. Among the unique segments is corporate organization. Apple strives to sell its products in bulk to particular corporate organizations, results of effective market researches that influence the profitability of the company. Apple’s target customers are individuals with high purchasing power since they are either within or above the middle class in the different economies. The fact that the company targets corporate organization has thus expanded the company’s market share. This increases the company’s profitability. However, the company’s target market requires specific features in the products they purchase. Key among such features is the quality of the product; this explains Apple’s commitment to the quality of its products. As an element of the marketing mix, price is a fundamental feature that influences the profitability of a product in the market. In setting the price of a product, the company considers numerous features of the product, the cost of manufacture and the cost of doing business thereby arriving at a cost that will enhance the company’s profitability. in determining the price of its product, Apple just as any other manufacture considers the numerous features discussed above thereby retiling its products at market friendly rates in order to not only sustain the profitability of the company but to also enhance the marketability of the product. In order to maximize its profitability, the company can reduce the quality of its products while increasing the price of the product. While such may increase the company’s profits, it will likely lower the company’s profitability. In order to minimize the cost of doing business Apple must embrace the use of technology and rely on e-commerce in overcoming some of the demographic factors that deter the success of trade. The internet

Global Marketing-Strategy and Practice 1 Assignment

Global Marketing-Strategy and Practice 1 - Assignment Example Chili’s Grill and Bar offers its customers with exotic Mexican and Texan food through a chain of restaurant outlets all over America. The business development strategies consider exploring the UK markets in future. While the restaurant chain has been successful in establishing a strong market presence in the States, the UK market presents new challenges in the form of food culture and consumer habits. The report analyzes the market strategies of the retailer and recommends fresh strategic moves that can help Chili’s explore the UK markets with specific focus on the city of London. Organizations constantly seek new market opportunities for pursuing its growth objectives. However, international marketing strategies face the primary challenge of entering new markets and this challenge involves the vital decision of where, how, and when to enter. Decisions related to global marketing strategies are often complex considering the wide range of social, economic, political, and technology based factors that impact market viability and approach. Doole and Lowe (2008) in their works on international marketing strategy observed that globalization for firms â€Å"should be the route to maximizing performance by introducing, where possible, standardized marketing programmes and processes, but at the same time, adapting certain operational activities to local needs in order to maximize short term revenue generation† (p187). The vital strategic consideration while entering a new market is deciding on how and where to adapt as per the needs of the local market segment s. London presents a lucrative market for those in the food business owing to its demand for fast food and restaurant services (Horizon News, 2011). London is a vital business destination attracting large numbers of tourists every day. According to recent reports by PWC (2013) the UK bars and restaurants business is worth over  £40 billion since consumers constantly seek new tastes